Thea-Mai Baumann joined 4A as Artistic Director and Chief Executive Officer in February 2023. 

She is a creative executive, artist, creative technologist and producer of Vietnamese-Swiss heritage. Between 2019-2022, she was Manager and Senior Manager of International Engagement at the Australia Council for the Arts where she co-designed and led the launch of the International Engagement Strategy 2021-25, and provided oversight of strategic investments in Europe, North America and the Asia Pacific. Between 2012-2019, Thea was CEO and Founder of world-first hologram brands Metaverse Makeovers® and 超宇美人® based between Melbourne, Shanghai, and Hong Kong where she led the commercialisation of augmented-reality innovation Metaverse Nails.