Vaimaila Urale has developed a distinct art making process that draws on traditional Sāmoan elements expressed through digital media and contemporary social art practices. Referencing early computer image making known as ASCII, Urale explores digital mark making utilising universal computer keyboard characters / \ backslash and forward slash, as well as mathematical symbols < > less-than and greater-than. Using this process, she has designed tattoos, screen prints, ceramics as well as large-scale public murals.

Urale graduated with a Bachelor of Visual Arts from Auckland University of Technology (AUT) 2010 and received the Head of School Visual Arts award. Her art practice has a strong focus on collaboration and audience engagement. She is known for her work as part of the art collective D.A.N.C.E art club and her involvement with Whau arts festival in Auckland. Her work has been exhibited nationally at Dowse Art Museum and Māngere Arts Centre – Ngā Tohu o Uenuku, as well as internationally at SOMArts, San Francisco; Para Site, Hong Kong; Fei Contemporary Art Center, China; and Blak Dot Gallery, Australia.